Test offer

About The Big Whale

The Big Whale is a cutting-edge business intelligence platform built to empower digital assets and futur of finance  leaders. Guided by our core values—freedom, responsibility, innovation and autonomy, our mission is to help companies navigate and capitalize on the digital assets and agentic AI wave.

**The mission**

We're looking for a **hands-on freelance marketer, available now**, to run TBW's marketing execution. This is a doer role — you build, ship and iterate. Strategy is set with the COO; you make it happen.

**Priority #1 — The Geneva Summit (Nov 12–13, 2026)**

Your first weeks are about one thing: delivering our flagship event — 300 institutional decision-makers — as a commercial and brand success. Audience acquisition, partner & media distribution, on-site experience, follow-up pipeline. You own execution end-to-end.

**Then**

- Run frugal, high-leverage lead-gen campaigns (no big ad budgets — we win on positioning, content and distribution).
- Grow qualified inbound: from ~15 organic leads/month upward.
- Activate our NL’s (30,000 readers) as an acquisition channel.
- Track and report pipeline generated, cost per qualified lead, conversion rates.

**You**

- 3-4 years in B2B marketing (media, fintech, SaaS or financial services).
- **Have already delivered a B2B / executive event end-to-end** — this is non-negotiable for this mission.
- Solid demand-gen / lead-gen execution and content-led growth.
- Comfortable with CRM, marketing automation, SEO, analytics.
- Interest in digital assets / blockchain / AI — enough to speak to an institutional audience.
- **Available within ~2 weeks.** Freelance, remote, autonomous, frugal, deadline-driven.

**Setup**

Freelance engagement, remote-first. Day rate or monthly retainer depending on profile, with a performance component tied to Summit outcomes and pipeline generated.

Apply: [email protected] — tell us about a B2B event you delivered, and how you'd approach the Geneva Summit in your first 30 days.

We are looking for a **Chief Marketing Officer (CMO)** to design and execute our B2B marketing strategy. You will enhance The Big Whale’s reputation among businesses and institutions, acquire new clients, and maximize our impact in the digital asset market.

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💡 Your questions:

- The broader strategic growth aspirations of the business: 250 clients within 2 years, €5M of revenue.
- Target audience: Where and how the business serves them → by providing the best insights and research on digital-asset projects that matter, saving time and filtering out noise.
- We have learned a lot over the past few months about marketing’s impact on the business. Now it’s time to execute in a frugal way (we don't have €150K to spend on Google Adwords).
- What could be the top priorities in the first 90 days for this role?
   - Priorities: 1. Quick assessment + benchmark of competitors, 2. Establish a detailed framework and execute it around the Geneva Summit event (November 2026), 3. Set up and test lead-generation tactics and distribution partnerships.
- Impact: Boost our organic leads (15/month) / secure the first signed deals.
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