Digital Marketing Expert
Turn our audience, products and events into a real growth engine, starting with the Geneva Summit.
About The Big Whale
The Big Whale is a cutting-edge business intelligence platform built to empower digital assets and future of finance leaders. Guided by our core values — freedom, responsibility, innovation and autonomy — our mission is to help companies navigate and capitalize on the digital assets and agentic AI wave.
The mission
We’re looking for a hands-on freelance marketer, available now, to run TBW’s marketing execution. This is a doer role: you build, ship and iterate. Strategy is set with the COO; you make it happen.
Priority #1 — the Geneva Summit (12–13 November 2026)
Your first weeks are about one thing: delivering our flagship event, 300 institutional decision-makers, as a commercial and brand success. Audience acquisition, partner and media distribution, on-site experience, follow-up pipeline. You own execution end-to-end.
Then
- Run frugal, high-leverage lead-generation campaigns — no big ad budgets, we win on positioning, content and distribution.
- Grow qualified inbound month after month.
- Activate our newsletters (30,000 readers) as an acquisition channel.
- Track and report pipeline generated, cost per qualified lead and conversion rates.
You
- 3-4 years in B2B marketing (media, fintech, SaaS or financial services).
- Have already delivered a B2B or executive event end-to-end — this is non-negotiable for this mission.
- Solid demand-generation and lead-generation execution, and content-led growth.
- Comfortable with CRM, marketing automation, SEO and analytics.
- Interest in digital assets, blockchain and AI — enough to speak to an institutional audience.
- Available within about two weeks. Freelance, remote, autonomous, frugal, deadline-driven.
Setup
Freelance engagement, remote-first. Day rate or monthly retainer depending on profile, with a performance component tied to Summit outcomes and pipeline generated.
How to apply
Write to [email protected] and tell us about a B2B event you delivered, and how you would approach the Geneva Summit in your first 30 days.