Pierre Nicolas Hurstel

Frédéric Montagnon is Co-founder & Chairman of Arianee, a Paris-based protocol for tokenized digital product passports that enables direct connections between brands, physical products, and owners. He has held the Chairman of the Board role since August 2017. The Arianee Protocol is used by over 50 global brands including Breitling, Audemars Piguet, Moncler, and Richemont Group subsidiaries such as Panerai, IWC, Vacheron Constantin, and Jaeger-LeCoultre, with over 2.2 million physical products tokenized on-chain. The protocol supports circular business models, including repair, resale, rental, and remanufacturing services, with a focus on data sovereignty for both brands and consumers.

Prior to Arianee, Montagnon co-founded LGO, a cryptocurrency exchange targeting institutional investors, serving as Executive Chairman from June 2017 to December 2020, and subsequently as Président of LGO Europe until September 2021. Before that, he co-founded Secret Media Inc. in March 2014, a company focused on ad-blocking solutions for publishers, a role he held until July 2017. He is currently also an investor and advisor at p00ls, a Web3 platform, a position he has held since June 2021. The Arianee about page references earlier ventures including Overblog and Teads as part of his entrepreneurial background.