TBW Awards 2024

CEO & Co-founder
Pierre-Nicolas Hurstel is CEO and Co-founder of Arianee, a Paris-based blockchain company that provides digital product passports and digital membership cards to brands, built on the Arianee Protocol. In this role, he has led Arianee to work with over 50 global brands including Breitling, Moncler, Mugler, IWC, Lacoste, YSL Beauty, and Richemont Group labels such as Panerai, Vacheron Constantin, and Jaeger-LeCoultre. The company has raised $28 million in venture capital from investors including Tiger Global, Commerce Ventures, BPI France, and ISAI, with over 2.2 million physical products tokenized on-chain via the protocol.
Prior to Arianee, Hurstel founded ReMode and was a partner and co-founder of strategy consulting firm Blue Change, as well as curator of the Foundashion online community. He is a permanent board member of NFT Paris and speaks regularly at events including Web Summit, NFT NYC, EthCC, and BoF VOICES. He is an active investor and advisor in several tech companies. Hurstel is an alumnus of Toulouse Business School.








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