Arweave (AR / AO): How this project intends to shake up the online storage model

Serge Baudrillart is Founder of Altscale, a growth marketing agency focused on B2B clients, launched in June 2025 and based in the Lausanne metropolitan area. Concurrently, he serves as Business Partner and Co-CMO at PropertyGRID, a real estate company applying blockchain technology to real-world asset tokenisation, a role he has held since August 2024. He also holds a Growth and Ambassador role at Chainlink Labs, which he began in July 2024, operating fully remotely.

Prior to founding Altscale, Baudrillart worked as a Growth Marketer at Welcome to the Jungle France from June 2023 to July 2024, where he built SEO-oriented landing page structures across a site of over 600 pages and increased retention time by 40%. His earlier role at PropertyGRID, from January to August 2024, was Head of Content and Co-CMO before transitioning to his current business partner position. He has written on blockchain topics, including a 2022 analysis of Ethereum's energy consumption published in Block Magnates, examining the network's transition away from Proof-of-Work. He is also affiliated with the Switech and SwissTech communities in Lausanne.