Guillaume Chatain (Coinbase) joins SG-Forge

28.02.2024
Guillaume Chatain (Coinbase) joins SG-Forge
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The Frenchman, who worked for JP Morgan for 10 years, has been Coinbase's Institutional Sales Director (Europe, Middle East and Africa) since 2021.

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What is called a "great catch". After three years at Coinbase, Guillaume Chatain announced yesterday that he was joining SG-Forge, the crypto subsidiary of Société Générale. He is appointed Sales Director.

The Frenchman, who worked at JP Morgan (2007-2017), was until now the Sales Director Europe, Middle East and Africa (EMEA) for Coinbase's institutional clients.

"I am very happy to join Jean-Marc Stenger and the SG-Forge teams to create partnerships with the rest of the bank and to accelerate the distribution of our stablecoin and our tokenized products", explained Guillaume Chatain on social networks.

With this recruitment, SG-Forge asserts its ambitions in the crypto universe even more. The bank has a tokenization platform that should allow the tokenization of assets related to the bond market in the first instance, "especially because the legal constraints are much less important than for other types of assets", specified Jean-Marc Stenger in an interview with The Big Whale.

The subsidiary is also the only company to have the approval of digital asset service provider (PSAN) which will be necessary to offer crypto services in the European Union from 2026.

For a few months, SG-Forge also has its own stablecoin, the CoinVertible (EURCV), which is available on the Bitstamp platform.

As we revealed at the beginning of February, the SG-Forge teams are also now in the same offices at La Défense as their colleagues from traditional markets. "The SG-Forge teams do the same thing, but on the blockchain," explains a good source. All these proofs show the growing interest of the bank in the crypto sector.

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Raphaël Bloch

Raphaël Bloch is CEO and co-founder of The Big Whale, an independent market intelligence platform on digital assets serving financial market participants through editorial coverage, research, a weekly briefing, and in-person events. He co-founded The Big Whale in April 2022. At the platform, he moderates and hosts institutional events bringing together banks, asset managers, custodians, and infrastructure providers on topics including staking, on-chain yield, stablecoins, DeFi lending, and tokenisation. He has moderated panels at events hosted in partnership with Bitwise, Everstake, Gemini, Morpho, Hexarq, Coinhouse, Delubac, Franklin Templeton, and the Ethereum Foundation, held in London and Paris between late 2025 and mid-2026.

Before founding The Big Whale, Bloch worked as a reporter at Les Echos from December 2016 to March 2020, then at L'Express from March 2020 to March 2022. He also previously worked at Reuters. Since September 2022, he has held a concurrent role as Business Analyst at BFM Business. He has been active in crypto journalism since 2016. He holds degrees from emlyon and the CFJ.

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