Influencers Act: "The idea is not to ban talking about crypto-assets"

14.03.2023
Influencers Act: "The idea is not to ban talking about crypto-assets"
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‍The PS MP for Calvados, Arthur Delaporte, is preparing to defend a long-awaited bill to regulate the practices of influencers, particularly crypto. In an interview with The Big Whale, he explains his approach.

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The Big Whale: You've been working on this bill for weeks. What stage has it reached?

The bill has been tabled and will be examined by the Economic Affairs Committee on 22 March. It will then be debated in a public session at the National Assembly on 28 and 29 March.

This proposal is presented by Stéphane Vojetta (Renaissance deputy for the French abroad) and myself. It has also received the support of the government.

Should we expect the text to evolve significantly during its examination?

There should be a number of changes resulting from the reflections of the cross-party working group (excluding RN, editor's note) that we initiated. It could be a marginal rewrite, but the philosophy will remain the same. The government will also be able to make a few adjustments.

How do you define an influencer?

It's anyone who seeks to have an influence on consumers while being paid by a brand to do so, whether directly or indirectly, i.e. with money or via benefits in kind.

What is the aim of this proposed law?


Raphaël Bloch

Raphaël Bloch is CEO and co-founder of The Big Whale, an independent market intelligence platform on digital assets serving financial market participants through editorial coverage, research, a weekly briefing, and in-person events. He co-founded The Big Whale in April 2022. At the platform, he moderates and hosts institutional events bringing together banks, asset managers, custodians, and infrastructure providers on topics including staking, on-chain yield, stablecoins, DeFi lending, and tokenisation. He has moderated panels at events hosted in partnership with Bitwise, Everstake, Gemini, Morpho, Hexarq, Coinhouse, Delubac, Franklin Templeton, and the Ethereum Foundation, held in London and Paris between late 2025 and mid-2026.

Before founding The Big Whale, Bloch worked as a reporter at Les Echos from December 2016 to March 2020, then at L'Express from March 2020 to March 2022. He also previously worked at Reuters. Since September 2022, he has held a concurrent role as Business Analyst at BFM Business. He has been active in crypto journalism since 2016. He holds degrees from emlyon and the CFJ.

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