SocialFi: Current situation and outlook to 2024

SocialFi: Current situation and outlook to 2024
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SocialFi, the fusion of social networks and decentralised finance, is redefining online interactions with a capitalisation of 2.2 billion dollars. However, this promising sector has to overcome challenges related to scalability and mainstream adoption.

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Mathilde Michels

Mathilde Michels is an Analyst at The Big Whale, where she covers tokenomics and blockchain. Her published articles for the outlet include analyses of Binance listings and their impact on token prices, Ethereum's layer-2 business model, Aptos (APT), Usual (USUAL) stablecoins, the Farcaster protocol, and SocialFi.

In parallel, she is the founder of Tokenomics Data & Learning, a data infrastructure and analytics company she launched in January 2024, through which she also publishes educational content on token economics. She has been a Tokenomics Analyst Researcher at Chainforce, a tokenomics consultancy headquartered in the Netherlands, since December 2023, and has operated as a Tokenomics Designer since November 2023. Since January 2025, she has served as a jury member at Alyra, the blockchain and AI school, for the RS6675 certification in decentralized finance applications on blockchain, participating in the Hamilton, Galilée, and Berners-Lee defense sessions.

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