Mila Lolli (NFTUK): "Only acculturation can facilitate the adoption of cryptos"

The Big Whale: When you look at Web3 in the UK, you come across a few organisations like NFTUK. What is your role?

Mila Lolli: I wanted to set up NFTUK, where I work full time, to enable anyone interested in cryptocurrencies, NFTs, metavers and all Web3-related topics to be able to get together, train and, in short, progress!

With a few volunteers, we organise conferences, meet-ups. Every month we organise an event, mostly in London, where hundreds of people turn up. Many people think they're the only ones interested in these subjects, but that's not the case.

Why did you choose to call yourself NFTUK? It gives the impression that you only talk about NFTs...

That is indeed a point. When we set up the organisation, we thought that NFTs were an excellent gateway to Web3. A lot of people have already heard of them. NFTs are objectively one of the best gateways both in marketing and in use to educate on all the other subjects, particularly cryptos and decentralised finance.

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