NFT: behind the scenes of a revolution for brands

It's all hands on deck this Thursday at the ephemeral Grand Palais in Paris. The NFT Paris teams are putting the finishing touches to the event, which is due to open tomorrow morning a stone's throw from the Eiffel Tower.

The organisers are hoping for 10,000 people over two days. For the first edition, in 2022, it was 10 times less! 💃

"It's a big challenge, but we feel that despite the context, there's real traction around NFTs, so there's going to be a big crowd," explains Alexandre Tsydenkov, one of the event's co-founders.

👉 Small disclaimer: The Big Whale is a media partner of NFT Paris

For this second edition, the organisers have managed to attract some very fine people to the French capital: the creators of Bored Ape Yacht Club, CryptoPunks, Doodles... All the top names in NFTs are there.

There's also metaverse giant The Sandbox, digital collectibles champion Sorare and other big players in the sector. 💪

But, new compared to the 2022 edition, the big "traditional" brands are also well represented. Some like Samsung are sponsors, and others like Lacoste, LVMH, Adidas or PMU have sent teams to the event.

"Web3 represents a profound cultural change, it transforms the way we create and own things," explains Erika Wykes-Sneyd, Web3 manager at Adidas (read her interview).