
Strategy&Innovation: Blockchain and Digital Assets
Alejandro Pidal Bootello is a professional based in Madrid with experience at Revolut and education from ESIC Business & Marketing School.

Managing director
Alicia Pertusa is Managing Director at BBVA, leading partnerships, innovation, and digital assets. She holds an MBA from INSEAD and has extensive experience in financial services and corporate banking strategy.

Blockchain and Digital Assets
Diego de Lolmo is Head of Digital Commerce & Marketplaces, specializing in GMV growth, customer experience, operations excellence, P&L, strategy, and product innovation.

Head of Blockchain & Digital Assets
Francisco Maroto is a professional who has volunteered as an evaluator and rater for startups in BBVA Open Talent 2017, the largest fintech competition worldwide.

Head of Digital and Blockchain Solutions
Philippe Meyer, MSc, MBA, is a financial technology expert based in Zurich, specializing in IT innovation and blockchain, currently at BBVA. He regularly publishes on asset tokenization.








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