
Strategy&Innovation: Blockchain and Digital Assets
Alejandro Pidal Bootello is a professional based in Madrid with experience at Revolut and education from ESIC Business & Marketing School.

Managing director
Alicia Pertusa is Managing Director at BBVA, leading partnerships, innovation, and digital assets. She holds an MBA from INSEAD and has extensive experience in financial services and corporate banking strategy.

Board Member BBVA Switzerland
Andrés Fondevila Marón is a CIB & Asset Management Auditor with over 15 years of experience in financial services, specializing in control areas and transformation projects. He is also a digital assets banking expert and fintech professional.

Head of Blockchain & Digital Assets
Francisco Maroto is a professional who has volunteered as an evaluator and rater for startups in BBVA Open Talent 2017, the largest fintech competition worldwide.

Head of Digital and Blockchain Solutions
Philippe Meyer, MSc, MBA, is a financial technology expert based in Zurich, specializing in IT innovation and blockchain, currently at BBVA. He regularly publishes on asset tokenization.








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