Adrian Fritz

Adrian Fritz is Chief Investment Strategist at 21Shares, based in Zurich, where he also holds the title of Global Head of Research. In his research role, he produces data-based market analysis focused on the cryptoasset industry. His work spans institutional investor education on digital assets, market structure analysis covering Bitcoin, Ethereum and altcoins, and commentary on ETF flows, funding rates and futures positioning. He has participated in public analyst calls addressing topics including crypto market corrections, ETF demand dynamics, and the entry of traditional financial institutions into Bitcoin markets. In February 2026, he spoke at The Big Whale's Market Call on the competitive positioning of native crypto issuers versus traditional finance, and at the Digital Assets Forum in London in the same month.

Alongside his role at 21Shares, Fritz lectures on Digital Finance, Blockchain and DeFi at HWZ University of Applied Sciences in Business Administration Zurich, a position he has held since May 2022. He also serves as a lecturer at CCFE – Certified Crypto Finance Expert, a Swiss blockchain and crypto education programme for the financial industry, since November 2021. Earlier in his career, he worked at Signature Management Consultants in Barcelona and as a financial analyst at Cellnex Telecom in Zurich, following earlier experience in investment banking and stock broking in New York. He holds a master's degree from Hult International Business School in San Francisco and holds several blockchain certifications.