Emma Pecenicic is Head of Digital Assets Distribution at Fidelity International, based in Hong Kong, a role in which she has led global distribution for digital assets since 2023, including the commercialisation of the firm's Bitcoin spot strategy and its tokenised fund capabilities. Pecenicic joined Fidelity International in 2021 as Head of Digital Propositions and Partnerships Asia ex Japan. She previously spent more than a decade at BNP Paribas Asset Management, which she joined in 2011 as an Investment Specialist in European Equities in Paris before moving to Hong Kong in 2012 to cover China RMB capabilities and Indonesian equities. From 2017 she designed and led BNP Paribas Asset Management's Augmented Investments Programme, focused on AI and blockchain adoption, and later led its global digital strategy. Pecenicic holds an MSc in Financial Management and a Diplôme des Grandes Écoles in Financial Analysis from EDHEC Business School, and sits on the board of the FinTech Association of Hong Kong.