Cassie Craddock

Cassie Craddock is VP, Managing Director – UK and Europe at Ripple, a role she has held since March 2025, having joined the company in 2017. She is also Board Director of Ripple Markets UK, a position she has held since November 2023, and Advisory Board Member of The Payments Association since December 2024. Based in London, she leads Ripple's European operations across payments, custody, and digital asset infrastructure. She was the named spokesperson for Ripple's January 2026 receipt of an Electronic Money Institution licence and Cryptoasset Registration from the UK's Financial Conduct Authority, and for Ripple's full EMI licence granted by Luxembourg's CSSF in February 2026. In April 2026 she stated publicly that digital asset adoption in Europe has moved from pilot to production, citing custody infrastructure as the enabling layer, and pointed to integrations with institutions including Intesa Sanpaolo, BBVA, and DZ Bank as evidence of operational maturity on the XRP Ledger.

Prior to her current title, Craddock held the role of Director of Sales, EMEA at Ripple from October 2019 to October 2021, leading Payment Service Provider sales for RippleNet across the region. She previously worked at fintech startups including Mangopay, where she launched UK operations before the business was acquired by Crédit Mutuel Arkéa, and at payments companies Ixaris and Veridu. She began her career as a professional footballer, playing for Ipswich Town in the FA Women's Premier League. She holds a Bachelor of Science in Chemistry from the University of Sheffield.