Cyrus Fazel

Cyrus Fazel is the Founder and CEO of SwissBorg, a crypto wealth management platform he co-founded with Anthony Lesoismier-Geniaux in 2017 and has led since June 2016. His role encompasses overall strategic direction of the platform, which offers cryptocurrency buying and selling, yield strategies, and investment tools across multiple fiat currencies. Under his tenure, SwissBorg launched a Meta-Exchange (MEX), an aggregator combining access to both centralised and decentralised exchanges, designed to give retail users access to competitive pricing across more than sixty tokens. He has also overseen the development of self-learning algorithms for investment mandates, the SwissBorg Earn product, a Launchpad, and a gamified Bitcoin prediction app. The company raised 50 million CHF in its ICO and subsequently obtained French PSAN registration as a Digital Asset Service Provider. In a 2022 letter to the SwissBorg community, Fazel reported 680,000 users, 38,433 Premium users, and 285 employees, up from 85 in March 2021.

Prior to founding SwissBorg, Fazel served as Head of Investment Management Platform and Senior Hedge Fund Advisor at SEQUOIA Asset Management SA from 2014 to 2016, where he built an institutional investment platform. From 2010 to 2014, he was Vice President at Aramis Capital SA and FORT LP, conducting hedge fund selection analysis. Earlier roles include Portfolio Advisor at Julius Baer from 2007 to 2009, Junior Investment Manager at FINEP SAS in 2006, and an internship with the UNDP in 2005. Between 2016 and 2017, he co-organised Startup Weekend FinTech and Blockchain in Geneva. He holds a Bachelor's Degree in International Business Management from EDHEC Business School and a BS in Finance and Management from the International Business School.