Filippo Moor

Filippo Moor is Executive Director at Gonet & Cie SA, based in the Lugano office, where he focuses on private client relationship management with a particular concentration on digital assets. His current role follows Gonet & Cie SA's acquisition of a majority stake in ONE swiss bank and a merger agreement signed on 7 May 2025, under which Gonet & Cie SA absorbed ONE swiss bank. A strategic partnership between Gonet & Cie SA and Arab Bank (Switzerland) Ltd. underpins the digital asset offering available to clients at the combined institution.

Prior to joining Gonet, Moor was a Senior Relationship Manager at ONE swiss bank from February 2021, where he led a Crypto Desk focused on accepting cash-outs from cryptocurrencies and onboarding private clients with digital asset holdings. Before that, he served as co-director at PKB Privatbank SA from October 2019, having previously held the role of CEO and Head Compliance Officer at BitIncubator & Ventures SA, the entity behind Bitmax, a Switzerland-based OTC cryptocurrency exchanger within the Poseidon Group AG, from spring 2018. He first joined PKB Privatbank SA in 2013 as a relationship manager. Earlier career positions include roles at Clariden Bank — which became Clariden Leu in 2009 before being integrated into Credit Suisse in 2011 — and at Citibank, where he worked across the Lugano, Zurich, and Geneva offices from January 2000. His client focus throughout has been the HNWI and UHNWI segment. Moor holds a law degree from the University of Fribourg (1997) and an MSc in Management and Internal Audit from London City University, obtained during two years spent in London following his undergraduate studies.