Guillermo Bruyel

Guillermo Bruyel is Digital Transformation and Innovation Manager at Bankinter (Bankintercard), a position he has held since January 2017. In this role, he manages digital transformation focused on customer acquisition through new digital channels, including the development of online decision systems and customer journeys for new clients built on Big Data technology with external data sources. He has also led a strategic project for the implementation of video identification systems.

Prior to his current position, Bruyel served as Director Internet Bankintercard from June 2014 to January 2017, where he oversaw multichannel performance marketing across credit cards and personal loans, managed digital acquisition channels including CPC, CPL, and CPA models, and was responsible for marketing plan development and budget control. Before joining Bankinter, he spent five months at PayPal as Prepaid Manager, where he developed sales strategy, worked with card associations Visa and Mastercard, and built channel partner relationships. He has over 20 years of experience in the financial sector.