Helena Weisman Luski

Helena Weisman Luski is Director of Content and Digital Assets at max מקס, a financial services company headquartered in Bnei Brak, Israel, a position she has held since February 2018. In this role she works within Agile methodology alongside product design, development, and marketing teams, leading cross-functional projects from ideation to launch. Her areas of focus include UX, CRO, SEO, and AEO, with an emphasis on data analysis, A/B testing, microcopy, and user experience optimization.

Prior to joining max, Luski served as Editor in Chief at Zap Doctors, part of Zap Group, from July 2010 to February 2018, where she was responsible for website content. Before that, she spent five years as Senior Public Relations Manager at Idan Communication, providing media consulting to clients in pharmaceuticals, capital markets, and real estate. Earlier in her career she held a role as Parliamentary Assistant and Spokeswoman at the Knesset from March 2002 to April 2004, and prior to that worked part-time as Assistant Spokesperson at the Hebrew University of Jerusalem. Her total professional experience spans 25 years.