Jai Prasad is Co-Founder at Definitive, a blockchain services company focused on unlocking institutional DeFi and simplifying access to the on-chain economy. He co-founded Definitive in 2022 alongside former Coinbase colleagues Dennis and Blake, with the platform designed to manage complex aspects of blockchain use — including cross-chain transfers, network fees, and token swaps — so that users can interact with DeFi without needing to understand the underlying technology. Definitive has raised $9.1M in total funding.

Prior to Definitive, Prasad served as Crypto Product Lead at Coinbase from April 2020 to July 2022, where he led the Crypto Integrations Team of more than 50 engineers. The team built infrastructure and APIs for the secure storage of crypto assets and developed services including Node APIs, Key Management Systems, multi-chain indexers, cross-chain APIs, and an L2 Bridge and Blockchain Interoperability Service. Coinbase acquired his previous company, TokenAnalyst, a blockchain analytics firm he co-founded in December 2017 and led as CEO. Before TokenAnalyst, Prasad was a Software Engineer at SeedInvest from June 2016 to November 2017, where he helped build and scale a regulated investment platform. Earlier roles include a one-year stint as an entrepreneur at Startup Chile, and positions in management consulting at Accenture and product and engineering at EntryWire. Prasad also operates as an angel investor, with investments including Plume, Ostium, Glacis, Ambient Finance, and others. He holds degrees in Systems Engineering and Economics from the University of Virginia.

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