Julia Demidova

Senior Director, Digital Assets Product & Strategy

Julia Demidova is a versatile senior product leader in digital assets and payments with over a decade of experience in innovation, platform launches, and commercial strategy. She currently leads CBDC and digital currencies product and strategy at FIS.

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Christian Leger

Head of Switzerland

Christian Leger is a Product Liability Attorney with experience at Morgan & Morgan, P.A. He holds a law degree from Stetson University College of Law and is based in Orlando.

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David Durouchoux

Deputy CEO

David Durouchoux is Deputy CEO of Société Générale - FORGE, specializing in client relations and financial innovation, with recognized expertise in digital finance and digital assets.

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Adrian Fritz

Chief Investment Strategist

Adrian Fritz is Chief Investment Strategist at 21Shares in Zurich. A graduate of Hult International Business School, he is an expert in crypto-assets and financial markets, with several blockchain certifications.

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