
Global Head of Institutional Sales
Guillaume Chatain is Global Head of Institutional Sales at Keyrock, a position he has held since June 2025 and is based in Abu Dhabi. Prior to joining Keyrock, he served as Chief Revenue Officer at Societe Generale – FORGE, the crypto and tokenisation subsidiary of Société Générale, from September 2024 to June 2025, having initially joined as Head of Sales in February 2024. At SG-FORGE, his stated focus on joining was building partnerships across the broader bank and accelerating distribution of the subsidiary's stablecoin, the CoinVertible (EURCV), and its tokenised products.
Before SG-FORGE, Chatain spent three years at Coinbase as Head of Institutional Sales for EMEA and APAC, a role he held from February 2021 to February 2024. During that period he also built and led Coinbase's Solution Architecture team between February 2021 and January 2023. Earlier in his career he was Managing Director and Head of Equities for Asia at JP Morgan, where he worked from 2007 to 2017. He also founded and led a Techstars and VC-backed B2B SaaS fintech startup. He holds an MBA from Columbia Business School and is a former CFA Charterholder.
















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