
Market Analyst
Alexandre Baradez is Chief Market Analyst at IG, a position he has held since November 2013. Based in Paris, he applies a dual analytical approach: macroeconomic analysis by geographic region, followed by market configuration analysis across currencies, rates, equities, commodities, and cryptocurrencies, using technical analysis to identify key levels. He serves as a regular media contact, providing daily market analysis on trends and macroeconomic risks, and participates in investor-focused conferences including Investir Day and the Salon du Trading. He is regularly cited in French financial press and media, including Le Figaro, Les Echos, Capital, L'Express, La Tribune, Le Point, BFM Bourse, and France24, and appears on BFM Business, Bloomberg, AFP, France24, and BSmartTV.
His market commentary covers macro risks including US trade policy, Federal Reserve balance sheet dynamics, private credit stress, global bond market dislocations, and the relative positioning of Bitcoin versus US equities. Before joining IG, Baradez worked at Saxo Bank France as Senior Sales Trader and Market Analyst from October 2009 to July 2013, with a focus on Forex markets. Prior to that, he held positions in private wealth management at Robeco from March 2008 to October 2009, and at BNP Paribas from March 2005 to February 2008. He graduated from ESCE Paris in 2003.
Head of Business Development, Digital Assets
Laurence Willows is Head of Business Development, Digital Assets at IG Group and tastytrade, based in London, a position he has held since May 2023. He holds the same title across both entities concurrently, covering both the UK and US operations. His areas of expertise include blockchain, cryptocurrency, decentralized finance, and real-world asset tokenization.
Willows joined IG Group as an Internal Audit Intern in 2017, returning full-time in September 2019 as an Internal Audit Associate. He progressed to Internal Audit Senior Associate before moving into a Business Manager, Digital Assets role in November 2022, which preceded his current appointment. Alongside his time at IG Group, he co-founded Propbloq, a London-based real estate company, between January 2021 and November 2022. Prior to his professional career, he competed as a ski cross athlete for Team GB on the Europa Cup circuit between April 2019 and November 2020. He holds a BSc in Economics, Finance and Banking from the University of Portsmouth and a Decentralized Finance Infrastructure certification from Duke University.







%201.png)






%201.png)
%201.png)


%201.png)



%201.png)


