Head of Salesforce Platform & Digital Assets (CIB)
Jo-Ann Strachan is Head of Salesforce Platform & Digital Assets at Absa Group in Johannesburg, with expertise in digital transformation and platform management.
Head of Digital Assets, CIB Africa
Rob Downes is Head of Salesforce Platform and Digital Assets, CIB Africa at Absa Group, leading the development of the digital assets portfolio for Absa Corporate and Investment Banking. In late 2022, two weeks after the FTX collapse, he presented the case to Absa Group Exco for a structured digital assets strategy — one built around a dedicated team, a product roadmap, and a regulated offering. The build began with custody, on the basis that wallet infrastructure forms the foundation for all subsequent digital asset services. The work also included a gold-backed stablecoin designed with regulator visibility embedded in the architecture. By the team's account, the resulting custody offering is among the first regulated digital asset custody products on the African continent. A significant part of the build involved systematic engagement with risk, compliance, and financial crime teams to enable the programme. Downes has also noted that blockchain's capacity to surface years of transaction history for any given asset creates a genuinely new policy problem for institutional KYC frameworks — one that large banks are only beginning to address.
Downes has over 20 years of experience in financial services across Europe and Africa, working across large-scale transformation programmes and in retail, bancassurance, and corporate banking contexts. His current mandate spans both the Salesforce platform function and the digital assets portfolio within Absa CIB.







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