Marc Mathieu (Salesforce): "Companies' NFT projects are becoming much more serious".
The US customer relationship management (CRM) giant is now enabling companies to offer Web3 experiences to their customers. We spoke to one of its managers.
Salesforce is a web2 giant, so why did you launch a product based on web3?
We work with over 100,000 companies and a significant proportion of them are aimed at consumers who must have been 10 years old when the first iPhone came out (2007, ed. note). New technologies' are the norm for them. They are very comfortable with cryptos, NFTs, generative artificial intelligence...
By integrating Web3 solutions into our offering, we will enable brands to be more relevant with these customers, who sometimes represent up to 40% of their sales.
Concretely, what can the Salesforce platform do?
The first use for brands is to be able to create loyalty programmes with what is known as token gating, a kind of digital passport. You need a token to access a service or product.
The second use is to be able to manage "digital doubles", which is increasingly common for cars or luxury watches. These digital doubles, in the form of NFTs, are certificates of digital authenticity.
The third use is what I call "NFTs for good". A brand can support a cause as soon as someone will mint (create) one of its NFTs.