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A page is being turned at the Aura Blockchain Consortium. According to our information, the association's secretary general, Daniela Ott, is leaving.
Appointed in June 2021, Daniela Ott, who has not responded to our requests, contributed to the development of Aura, which was launched in 2019 by LMVH with the help of Consensys. The project was then joined by four other founding members: Prada, Cartier, and more recently OTB Group (Diesel, Maison Margiela, etc) and Mercedes.
The aim of Aura, which works mainly with external service providers, is to provide Web3 solutions to luxury players. The luxury industry is one of the most dynamic on the subject (read our dossier).
Today, more than a dozen major brands are working with Geneva-based Aura on projects based on private blockchains. In fact, this is one of its main criticisms: Aura is not developing any truly decentralised solutions. Its main competitor is the French company Arianee.
Is this departure motivated by a strategic divergence or a desire to go elsewhere? We don't yet have the answer.
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