Marketing, partnerships... The (secret) recipe for NFT's major collections 😎

👉 The news. Bored Ape and other collections are finding their way into the "traditional" economy.

👉 The context. NFT trading volumes have dropped by more than 90% from their 2021 peak.

👉 Why it matters. Only the best-known collections will easily make it through the "bear market".

What's going on in the NFT market? For the past few months, all the indicators have been turning bright red one by one, with no indication of how far the fall might go... One figure provides a measure of the trend: in 2022, trading volumes on the main NFT platforms such as OpenSea fell by more than 90%. 90%!

And yet, contrary to what you might read just about everywhere, NFTs are anything but "dead". While many collections - some of them very far-fetched - will not survive the 'bear market' (and that's no bad thing if you ask us), others are more than holding their own and continuing to develop under the media radar.

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