Abhishek K.

Abhishek K. is Vice President, Martech, Digital Assets & Growth at ICICI Prudential Life Insurance Company Limited, a position he assumed in April 2026. Prior to this promotion, he served as Lead Martech, Digital Assets & Growth at the same company from February 2022, accumulating over four years in the role. His mandate covers end-to-end Martech strategy, AI-led automation, and ownership of the company's digital asset portfolio, which includes the ICICI Pru mobile app (5M+ downloads) and a secured customer self-service policy portal. He is responsible for lifecycle engagement, platform modernization, vendor governance, NPS improvement, and ROI delivery across digital journeys. Stated outcomes from this period include 60% digital re-engagement of a 4M monthly user base and 70% CAGR in digital revenue from lifecycle campaigns. AI-led initiatives he has led include agentic chatbot workflows and campaign calendar automation, which reduced planning time by over 40%.

Before joining ICICI Prudential, Abhishek built the first D2C e-commerce platform for C9 Airwear, scaled its marketplace presence across Flipkart, Amazon, and Myntra, and held full P&L ownership during a period in which revenue tripled over 36 months. Earlier in his career, he worked at ICICI Lombard, where his focus was portfolio growth, client solutioning, and cross-functional delivery. His total stated experience across roles is 12 years and 9 months. No educational qualifications are referenced in the source content.