
VP of Organic Growth
Chris Old is Global VP of Organic Growth at Crypto.com, a role he assumed in May 2025. He leads global strategy and execution across SEO, AIO, ASO and full-funnel organic content, with a mandate to scale growth across all products and markets. He manages teams across multiple regions.
Old joined Crypto.com from IG Group, where he served as Head of Organic Growth from May 2024 to May 2025, and prior to that as SEO Lead from October 2019 to April 2024, and SEO Manager from July 2018 to October 2019. At IG Group he oversaw SEO, web content, ASO, market analysts, social media, influencer, YouTube and podcasts, scaled the international SEO team across 27 countries, and grew organic traffic by 10x and organic revenue by 9x. He also developed the Club Sandwich Model, a generative AI content production process that reduced production time by 50% and doubled output. Before IG Group, he held SEO-related roles at Cancer Research UK and Truly Experiences. He holds a Bachelor of Arts in English Studies from the University of Nottingham.







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