Pongsatat Kanchanapisoot

Krittachai Nawamee is Project Lead – GTM Strategy (Digital Asset Management) at InnovestX, a position he has held since February 2025. In this role, he develops and executes Go-to-Market strategies for the Digital Asset Management division, with a focus on customer acquisition, retention, and engagement. His responsibilities include end-to-end research and evaluation for potential coin listings, assessing listing criteria, trading volume, and market sentiment. He conducts customer data analysis to build user personas and segment portfolios for targeted marketing, manages marketing budget allocation, and produces financial projections tied to Average Revenue Per User and revenue targets. He also initiated the creation of a DA Trading Signal content series covering instruments such as BTC/THB, working with the Research team to bring the initiative from concept through to delivery and performance tracking.

Prior to that mandate, Nawamee has been part of InnovestX's Digital Asset Growth Squad within the Digital Business Surveillance and Regulatory Excellence function since January 2023. In that capacity, he developed strategies to expand the digital asset platform's user base, implemented marketing campaigns and community seeding initiatives, produced educational content on topics including Bitcoin held by governments, Web3.0, real-world assets, and DeFi, and created fact sheets for new coin listings. He tracks market trends, competitor activity, and regulatory developments to inform product growth strategies. He is based in Bangkok, Thailand.

Thanapong Wongkittivech serves as Digital Asset Platform specialist at InnovestX, a Bangkok-based investment platform, a position he has held since February 2025. He also holds the role of Product Owner, a position he has occupied since August 2021. Prior to his current title, he served as both Deputy Vice President and Assistant Vice President at InnovestX from August 2021 through July 2025.

Before joining InnovestX, Thanapong worked as a Senior Programmer Analyst at Minor Hotels in Bangkok from February 2018 to August 2021. Earlier roles included IT Application Supervisor at Marjor Development Estate, Assistant Manager at Humanica Ltda., and System Analyst at CS LoxInfo Plc., where he spent nearly nine years from June 2007 to April 2016. His total professional experience spans approximately 18 years. He holds a Master of Business Administration from the National Institute of Development Administration (NIDA) in Thailand, completed between 2013 and 2015.