Project Lead - GTM Strategy (Digital Asset Management)
Krittachai Nawamee is Project Lead – GTM Strategy (Digital Asset Management) at InnovestX, a position he has held since February 2025. In this role, he develops and executes Go-to-Market strategies for the Digital Asset Management division, with a focus on customer acquisition, retention, and engagement. His responsibilities include end-to-end research and evaluation for potential coin listings, assessing listing criteria, trading volume, and market sentiment. He conducts customer data analysis to build user personas and segment portfolios for targeted marketing, manages marketing budget allocation, and produces financial projections tied to Average Revenue Per User and revenue targets. He also initiated the creation of a DA Trading Signal content series covering instruments such as BTC/THB, working with the Research team to bring the initiative from concept through to delivery and performance tracking.
Prior to that mandate, Nawamee has been part of InnovestX's Digital Asset Growth Squad within the Digital Business Surveillance and Regulatory Excellence function since January 2023. In that capacity, he developed strategies to expand the digital asset platform's user base, implemented marketing campaigns and community seeding initiatives, produced educational content on topics including Bitcoin held by governments, Web3.0, real-world assets, and DeFi, and created fact sheets for new coin listings. He tracks market trends, competitor activity, and regulatory developments to inform product growth strategies. He is based in Bangkok, Thailand.
Head of Digital Asset Management
Pongsatat Kanchanapisoot is Head of Digital Asset Management at InnovestX, a Thai SEC-licensed investment platform headquartered in Bangkok, a position he has held since February 2022. In this role he leads finance and operations within the digital asset business.
His career spans 18 years across finance, risk, and operations in highly regulated environments. Prior to InnovestX, he served as Portfolio Manager at SCB 10X, the venture capital and venture builder arm of SCBX, from January 2021 to February 2022. Earlier in his career he held roles at the Bank of Thailand, where he focused on treasury management and risk oversight, and in the energy sector, where he worked on portfolio strategy and earnings protection in volatile markets. His stated areas of focus across these roles include risk and compliance, finance and operations, cross-functional leadership, investment strategy, and driving transformation in regulated environments.







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