Product & BD Director, Crypto
Jorge López Farjeat is Product BD Director, Crypto at Grupo Salinas, a position he has held since November 2025. In this role, he leads the creation and scaling of institutional and retail solutions across cryptocurrencies, payments, stablecoins, and financial infrastructure, defining commercial strategy and go-to-market execution. He builds fiat–crypto ramps, cross-border payment rails, and OTC trading desk capabilities, translating crypto infrastructure into compliant, revenue-driven products through strategic partnerships.
Prior to Grupo Salinas, López Farjeat served as Business Development Director at Velafi and held directorial roles at Santander Asset Management. He is also co-founder of Borderless Biz, a regional network that connects fintech, blockchain, and financial leaders through advisory, education, and networking initiatives across Latin America and Spain. He is active as an advisor and speaker on topics related to financial transformation and cross-border payments, and has appeared as a speaker at FinTech México Festival 2026. His professional focus centres on the intersection of traditional finance and decentralised finance, with particular emphasis on cross-border payments, digital assets, and financial inclusion across Latin America.







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