Jorge López Farjeat

Product & BD Director, Crypto
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Jorge López Farjeat is Product BD Director, Crypto at Grupo Salinas, a position he has held since November 2025. In this role, he leads the creation and scaling of institutional and retail solutions across cryptocurrencies, payments, stablecoins, and financial infrastructure, defining commercial strategy and go-to-market execution. He builds fiat–crypto ramps, cross-border payment rails, and OTC trading desk capabilities, translating crypto infrastructure into compliant, revenue-driven products through strategic partnerships.

Prior to Grupo Salinas, López Farjeat served as Business Development Director at Velafi and held directorial roles at Santander Asset Management. He is also co-founder of Borderless Biz, a regional network that connects fintech, blockchain, and financial leaders through advisory, education, and networking initiatives across Latin America and Spain. He is active as an advisor and speaker on topics related to financial transformation and cross-border payments, and has appeared as a speaker at FinTech México Festival 2026. His professional focus centres on the intersection of traditional finance and decentralised finance, with particular emphasis on cross-border payments, digital assets, and financial inclusion across Latin America.

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Sergio Frías

Crypto Compliance Officer

Sergio Frías is Crypto Compliance Officer at Grupo Salinas, a position he has held since January 2024, sitting within the Legal department at specialist level. In this role, he focuses on crypto compliance within the financial services group. Concurrently, he serves as FIU Operations Analysis Coordinator, a title carried over from his prior institutional role.

Before joining Grupo Salinas, Frías spent nearly two years at the Secretaría de Hacienda y Crédito Público (Mexico's Ministry of Finance) as FIU Operations Analysis Coordinator, from February 2022 to January 2024. There he coordinated a team of 28 analysts responsible for Anti-Money Laundering and Terrorist Financing (AML/FT) investigations, leading complex cases involving corruption, fraud, and drug trafficking, and analysing operational trends to detect suspicious activity. His broader career spans 15 years across money laundering analysis, fraud, compliance, investments, and financial analysis. He holds certification from the CNBV as a compliance officer in the prevention of operations with resources of illicit origin and financing of terrorism. Since August 2018, he has also served as a lecturer at Tecnológico de Monterrey, teaching the course "Investigation and Fraud Prevention" to final-semester degree students, using the ACFE (Association of Certified Fraud Examiners) manual as the basis for instruction on identifying, preventing, and reporting fraud.

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