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Discover WOM's fundamentals and latest news.

This content was generated by Whalee (BETA), an AI crypto assitant that analyses cryptocurrencies. Informations can be incomplete and/or erroneous. Please always double check and DYOR.

What is WOM?

The WOM Protocol (WOM) is a cryptocurrency launched in 2018, operating on the Ethereum platform. It has a total supply of 1 billion tokens and is designed to facilitate decentralized advertising by rewarding content creators for authentic word-of-mouth recommendations. The protocol incentivizes high-quality user-generated content through a peer-review system, where authenticators rate content based on authenticity, creativity, and positivity. WOM aims to revolutionize marketing strategies by leveraging the power of word-of-mouth recommendations, providing a new revenue stream for content platforms and brands.

How is WOM used?

The crypto WOM (WOM) is used within the WOM Protocol ecosystem to incentivize and reward word-of-mouth recommendations. Here's how it works:

  1. Content Creators: Share word-of-mouth recommendations on social media and other platforms that have integrated the WOM Protocol.
  2. Authenticators: Validate the recommendations using the WOM rating system in the WOM Authenticator App.
  3. User Engagement: As users engage with the WOM content, creators and authenticators earn WOM Tokens.
  4. Platform Integration: Content platforms that integrate the WOM Protocol also earn WOM Tokens as users interact with content on their platforms.
  5. Brands and Advertisers: Use the WOM Campaign Manager and WOM Tokens to access, incentivize, and increase the reach of word-of-mouth recommendations.

In summary, WOM Tokens are used to reward and incentivize the creation, validation, and sharing of word-of-mouth recommendations across various platforms, fostering a community-driven ecosystem.

How do I store WOM?

To store your WOM Protocol (WOM) tokens, you have several options:

  1. Exchange Wallet: You can store your WOM tokens directly on the exchange where you purchased them. This method provides easy access to your funds and allows you to quickly trade or use them for other investment products and features.

  2. Personal Cryptocurrency Wallet: You can transfer your WOM tokens to a personal cryptocurrency wallet, such as Metamask, which supports millions of assets and blockchains. This option allows you to manage your tokens independently and potentially trade them on decentralized exchanges.

  3. Web3 Wallet: You can create a Web3 wallet specifically designed for WOM tokens. This wallet will display the WOM mainnet and all available tokens, allowing you to manage and store your WOM tokens securely.

It is essential to choose a secure and reliable wallet that fits your needs, ensuring the safety of your WOM tokens.

How to buy WOM?

To buy WOM Protocol (WOM) tokens, you can follow these steps:

Buying via a Crypto Wallet
  1. Choose a Wallet: Select a reliable and reputable crypto wallet that supports WOM Protocol (WOM).
  2. Download and Create a Wallet: Download the wallet application and create a new wallet address or import an existing one. Make sure to write down the seed phrase and keep it secure.
  3. Buy WOM Protocol (WOM): Purchase WOM Protocol (WOM) using a supported payment method. If your wallet doesn’t support direct fiat-to-WOM purchases, you can first buy a more popular cryptocurrency like USDT and then exchange it for WOM Protocol (WOM) through your crypto wallet or on a decentralized exchange.
Buying on a Centralized Exchange
  1. Choose a Centralized Exchange (CEX): Select a reliable and trustworthy crypto exchange that supports WOM Protocol (WOM) purchases. Consider the ease of use, fee structure, and supported payment methods.
  2. Create an Account: Enter the required information and set a secure password. Enable 2FA for added security.
  3. Verify Your Identity: Complete KYC verification, which may require government-issued identification documents.
  4. Add a Payment Method: Follow the exchange's instructions to add a credit/debit card, bank account, or other supported payment method.
  5. Buy WOM Protocol (WOM): Use fiat currency to buy WOM Protocol (WOM) if supported, or first purchase a popular cryptocurrency like USDT and then exchange it for WOM Protocol (WOM).
Additional Steps
  • Store/Hold WOM Token (WOM): You can store your WOM Token on your exchanges' wallets or on crypto wallets. For long-term storage, consider using a cold wallet.
  • Trade WOM Token (WOM): Trade WOM Token (WOM) for other cryptocurrencies on crypto exchanges.
  • Earn WOM Token (WOM): Earn rewards by staking coins.
  • Transfer: Send WOM Token to anyone in the world virtually instantly.
  • Purchasing Goods: Use WOM Token to purchase goods or services from online platforms or offline shops that accept crypto as payment.
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History of WOM

The WOM Protocol (WOM) is a cryptocurrency launched in 2018 and operates on the Ethereum platform. It has a total supply of 1 billion tokens, with a significant portion of them already in circulation. The protocol is designed to facilitate word-of-mouth marketing and recommendations across various platforms, providing a way for brands, content creators, and publishers to monetize these interactions.

WOM Protocol has a range of tools and applications, including the WOM Authenticator app, the WOM Campaign Manager, and a Shopify app, all of which enable the collection, display, and rewarding of user recommendations. Additionally, the project has launched an NFT marketplace called and a crypto education app called BULLZ.

In terms of market performance, WOM Protocol has experienced fluctuations in its price over time. Historical data shows that the token's price has risen and fallen significantly, with notable increases and decreases over various timeframes. For instance, between February 21, 2024, and March 20, 2024, the token's price increased by 49.83%, and its market capitalization grew by 65.47% during the same period.

The token's market capitalization has been reported to be around $7 million, indicating a relatively small but active market. The circulating supply of WOM tokens is substantial, with over 188 million tokens in circulation, contributing to the token's liquidity and trading activity.

Overall, the WOM Protocol has established itself as a blockchain-based marketing technology with a focus on word-of-mouth recommendations. Its history reflects a dynamic market with both ups and downs, but the project continues to evolve and expand its offerings.

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How WOM works

The WOM Protocol is a blockchain-based marketing technology that leverages word-of-mouth recommendations to connect brands, content creators, publishers, and social networks. Here's a detailed overview of how it works:

Content Creation and Authentication

Content creators share word-of-mouth recommendations on social media and other platforms that have integrated the WOM Protocol. These recommendations are then identified and validated by authenticators using the WOM rating system in the WOM Authenticator app. This ensures that the recommendations are genuine and trustworthy.

Engagement and Rewards

When users engage with the WOM content, the creators and authenticators earn WOM Tokens. This incentivizes them to continue creating high-quality content and validating recommendations. Platforms that integrate the WOM Protocol also earn WOM Tokens as users interact with the content on their platforms.

Campaign Management and Advertising

Brands and advertisers use the WOM Campaign Manager to access, incentivize, and increase the reach of these word-of-mouth recommendations. They can purchase WOM Tokens to run campaigns and target specific audiences. This allows them to tap into the power of genuine recommendations and increase brand awareness.

Token Usage and Ecosystem

The WOM Protocol operates on a token-based economy. WOM Tokens are used to reward creators, authenticators, and platforms for their contributions. They can also be used to purchase gift cards and other items. The protocol has launched additional tools such as a Shopify app for ecommerce websites and an NFT market called, further expanding its ecosystem.

Accessibility and Trading

WOM Tokens can be bought and traded on various exchanges, including centralized and decentralized exchanges. Users can purchase WOM Tokens directly through their crypto wallets or by exchanging other cryptocurrencies. This accessibility allows a wide range of users to participate in the WOM Protocol ecosystem.

Overall, the WOM Protocol provides a unique solution for brands and content creators to leverage the power of word-of-mouth marketing in a transparent and incentivized manner.

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WOM's strengths

The token WOM (WOM) has several strengths that contribute to its potential value and utility:

  1. Scarcity and Utility: The total supply of WOM Tokens is capped at 1 billion, which creates scarcity and fosters potential value appreciation as demand grows. The tokens are staked by creators, authenticators, and platforms, taking them out of circulation and further limiting supply. This scarcity is complemented by the token's utility in the ecosystem, where it is used for rewards, governance, and liquidity incentives.

  2. Governance Mechanisms: WOM Protocol aims to evolve into a decentralized autonomous organization (DAO), ensuring that no single entity controls it. This decentralized governance model allows participants to have a say in the protocol's development through voting, ensuring that the ecosystem remains fair and transparent.

  3. Fair Distribution Mechanism: The token distribution is structured to ensure a fair allocation among various stakeholders, including private sales, strategic sales, team members, and liquidity incentives. This diverse distribution helps maintain a balanced ecosystem and prevents any single entity from dominating the token supply.

  1. Multi-Chain Support: WOM is available on multiple blockchain networks, including BNB Chain, Ethereum, Arbitrum, and others, which expands its reach and accessibility across different ecosystems.

  2. Real-World Adoption: The integration of the WOM Token into the YEAY app has provided two years of testing and real-world experience, demonstrating the token's practical utility and potential for growth.

These strengths collectively contribute to the token's value proposition and its potential for long-term sustainability and growth.

WOM's risks

WOM (Wom S.A.) faces several financial risks that can impact its stability and profitability. Key financial risks include:

  1. Refinancing Risk: WOM has been downgraded due to high refinancing risk, which can lead to difficulties in meeting its debt obligations.

  2. Debt Burden: The company has a significant debt of $348 million, which can strain its cash flow and increase the likelihood of default.

  3. Negative Word-of-Mouth: WOM is also vulnerable to negative word-of-mouth (WOM), which can damage its reputation and affect its bottom line. This is particularly significant for smaller brands like WOM, as negative reviews can have a more pronounced impact on their reputation and sales.

  1. Operational Risks: WOM may face operational risks such as changes in market conditions, competition, and regulatory environments, which can impact its ability to generate revenue and manage expenses effectively.

  2. Liquidity Risks: The company may struggle with liquidity issues, making it difficult to meet its financial obligations, especially if it faces cash flow problems or if its assets are not easily convertible to cash.

These financial risks can have significant implications for WOM's financial health and stability, making it essential for investors to carefully evaluate these factors before investing in the company.

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Did WOM raise funds?

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WOM's ecosystem

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WOM’s team

  • Melanie Mohr: CEO of WOM Protocol, a Berlin-based entrepreneur with 20 years of experience producing videos and founding YEAY, a product recommendation app for Generation Z.
  • Jeremy Lindström: Head of Operations, a tech entrepreneur with experience in business planning and digital marketing, holding an MBA from the University of Oxford.
  • Artem Kazakov: Technical Project Manager, with a background in development and project management, having delivered over 50 projects for various corporations.
  • Alexander Yasko: Lead Software Engineer, a full-stack engineer with experience in all aspects of software product lifecycle and published scientific papers.
  • Vivienne Rudcenko: Communications Manager, a content and communications specialist with over ten years of experience in PR, social media, and marketing.
  • Rodrigo Schaefer: Senior App Developer, a software engineer with an MBA in mobile development and experience in delivering corporate systems and commercial software.
  • Fernando Cruz: Senior App Developer, a software engineer with over 14 years of experience, specializing in architecture definition and product quality.
  • Dana Jagnow: Head of Finance, with 20 years of experience in accounting, controlling, and administration.
  • Kevin Liebigt: Head of Design, a Berlin-based designer focusing on new brands and big ideas, with experience in startups and major corporations.
  • Saurabh Singh: UX Designer, a UI/UX designer with over eight years of experience in user research and design thinking.

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The fundamental analysis assistant for crypto value investors.


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