In an opinion piece, Guillaume de la Tour, head of digital at Crédit Agricole, reflects on the "Plan B" conference held last week in Lugano, Switzerland. For him, this 3rd edition marks the normalisation of the first cryptocurrency in history.
The research your peers are already leveraging
Guillaume Tenant de La Tour is a Board Member at ADI Foundation, an Abu Dhabi-based nonprofit building sovereign-grade blockchain infrastructure to modernize public systems in the UAE and beyond, a position he has held since April 2025. He also serves as Principal at Pacage, an investment and advisory firm he has led since 2006.
Prior to joining the ADI Foundation board, Tenant de La Tour spent four years at Groupe Crédit Agricole, where he served as Head of Group Innovation, Digital Transformation and IT. From 2022, his role shifted to Group Digital Assets Head and Design Authority Leader, in which capacity he led the group's digital assets strategy. Earlier work at the bank included projects spanning banking-as-a-service, KYC, payments, and digital transformation. Before Crédit Agricole, he was Founder and CEO of BlueFox.io from 2016 to 2020, and served as a Member of the Board of Advisors at Captivate, LLC from 2021 to 2023. His LinkedIn profile describes him as a results-driven CEO with expertise in digital transformation across finance and technology, with approximately 29 years of total professional experience.
The Geneva Summit
Related Articles
Subscribe to The Signal
%201.png)
%201.png)
%201.png)
