Gaming: Playmakers raises $1.5 million

27.02.2024
Gaming: Playmakers raises $1.5 million
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Founded in 2022, Playmakers is a French platform that enables video game players to become creators. Former Xbox France CEO Hugues Ouvrard is one of the investors.

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Enabling gamers to become creators. Over the past few years, this trend has been gaining momentum in the gaming world (read our report), and some players like Playmakers have decided to accelerate the movement.

Launched in 2022, the Paris-based start-up has developed a B-to-B platform for games and video game studios that want to involve their players. "Our customers are video game studios and creators. We provide them with a customisable platform that allows all their players to be creators. Their players can create music and lots of other items in video games", explains Ilan Nabeth, co-founder and CEO of Playmakers.

A sign that the subject is of interest, Playmakers, which was incubated at Atka, has just raised $1.5 million in pre-seed from several investors. The RockawayX fund led the deal. The V3ntures fund also participated, alongside several figures from the crypto industry, such as Sébastien Borget (The Sandbox) and Bilal El Alamy (Pyratz Lab) and Hugues Ouvrard, former CEO of Xbox.

The Playmakers platform, which employs eight people, will be available in April. According to our information, around 15 studios and video games will be using the company's services from spring onwards. "Our aim is for thousands of gamers to become creators", explains Ilan Nabeth.

Playmakers takes a commission of between 10% and 20% on the sale of each item created by gamers in video games.

Playmakers is obviously not the first player to allow gamers to become creators. To set itself apart, the company has developed Web2 and Web3 expertise. "We are able to work with studios that want to develop on blockchain and others that are not interested in it at all," explains Ilan Nabeth, who points out that Playmakers is "agnostic" on blockchain.

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Raphaël Bloch

Raphaël Bloch is CEO and co-founder of The Big Whale, an independent market intelligence platform on digital assets serving financial market participants through editorial coverage, research, a weekly briefing, and in-person events. He co-founded The Big Whale in April 2022. At the platform, he moderates and hosts institutional events bringing together banks, asset managers, custodians, and infrastructure providers on topics including staking, on-chain yield, stablecoins, DeFi lending, and tokenisation. He has moderated panels at events hosted in partnership with Bitwise, Everstake, Gemini, Morpho, Hexarq, Coinhouse, Delubac, Franklin Templeton, and the Ethereum Foundation, held in London and Paris between late 2025 and mid-2026.

Before founding The Big Whale, Bloch worked as a reporter at Les Echos from December 2016 to March 2020, then at L'Express from March 2020 to March 2022. He also previously worked at Reuters. Since September 2022, he has held a concurrent role as Business Analyst at BFM Business. He has been active in crypto journalism since 2016. He holds degrees from emlyon and the CFJ.

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