Director APAC, Digital Assets & Currencies
Bruna Hung is Director, APAC, Digital Assets & Currencies at Checkout.com, a position she has held since February 2023 and is based in Hong Kong SAR. In this role, she runs the APAC business for the digital assets vertical, enabling merchants and infrastructure providers with on/off fiat and crypto payment ramps. She has sourced, negotiated, and executed mandates generating multiple millions of USD in new monthly revenue, and has architected payment infrastructure handling over 65% of APAC crypto merchant volume.
Prior to Checkout.com, Hung spent three years at Deus X Pay as Head of Client Coverage APAC, where she built the APAC business from inception to multi-million dollar monthly trading volume and originated partnerships with Web3 and traditional finance institutions. Before that, she held a Digital Ecosystem Sales role at Citi in Hong Kong from May 2017 to August 2019, focused on Treasury and Trade Solutions for e-commerce and fintech clients. Her total career experience spans over eleven years in financial services, with a consistent focus on payments, digital assets, and client coverage across the APAC region. No educational background is referenced in the available source material.
Crypto Vertical Lead
Scott Ridley is Crypto Vertical Lead and Senior Manager, Crypto Account Management at Checkout.com, based in London. He assumed the Crypto Vertical Lead position in January 2025, having served as Senior Manager, Crypto Account Management since March 2024. Both roles are held concurrently with a Customer Success Manager position at the company, which he has held since March 2022. His work in the crypto vertical has included recruiting account management talent focused on serving crypto and iGaming merchants across Europe and the UK.
Prior to Checkout.com, Ridley was a Customer Success Manager at OpenPayd from August 2021 to March 2022, a London-based financial services infrastructure firm. Before that, he spent two years at American Express as a Corporate FX Account Manager. He holds a first-class honours degree in Accountancy and Finance from Canterbury Christ Church University and holds a CMI Level 5 Diploma, an APM Project Management Certificate, and a Bloomberg Markets Concept Certificate. He achieved a score of 500 (73rd percentile) in the Bloomberg Aptitude Test. His professional background spans sales, foreign exchange, crypto, and business management, with total experience across these fields of approximately 12 years.
iGaming Vertical Lead, Account Management
Yu'Ai Seet is iGaming Vertical Lead, Account Management at Checkout.com, a position she has held since January 2025. She concurrently serves as Sr. Account Manager covering Crypto and iGaming, a role she has held since August 2022. Based in New York, her work sits at the intersection of client success and strategic account management, with a focus on the crypto, digital assets, and iGaming sectors.
Seet joined Checkout.com in January 2021 as a Customer Success Manager in Singapore, before transitioning into a Customer Success role covering Digital Assets and Currencies across Singapore and New York from January to August 2022. Prior to Checkout.com, she spent approximately two years at Flywire in Singapore, first as a Customer Success Associate from December 2017, then as a Client Success Manager from April 2019 to December 2020, where she worked with clients post-onboarding to integrate Flywire's technology into their operations. Her total professional experience spans nearly twelve years.







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