Scott Ridley

Bruna Hung is Director, APAC, Digital Assets & Currencies at Checkout.com, a position she has held since February 2023 and is based in Hong Kong SAR. In this role, she runs the APAC business for the digital assets vertical, enabling merchants and infrastructure providers with on/off fiat and crypto payment ramps. She has sourced, negotiated, and executed mandates generating multiple millions of USD in new monthly revenue, and has architected payment infrastructure handling over 65% of APAC crypto merchant volume.

Prior to Checkout.com, Hung spent three years at Deus X Pay as Head of Client Coverage APAC, where she built the APAC business from inception to multi-million dollar monthly trading volume and originated partnerships with Web3 and traditional finance institutions. Before that, she held a Digital Ecosystem Sales role at Citi in Hong Kong from May 2017 to August 2019, focused on Treasury and Trade Solutions for e-commerce and fintech clients. Her total career experience spans over eleven years in financial services, with a consistent focus on payments, digital assets, and client coverage across the APAC region. No educational background is referenced in the available source material.

Max Rothman is Head of Web3 Digital Assets at Checkout.com, based in Dubai, United Arab Emirates, a position he has held since April 2021. He also holds the title of Head of Regulated Markets at the same firm. Within this role, he leads Checkout.com's push into crypto, working with clients including Crypto.com and Coinbase. He was previously VP Crypto at Checkout.com, a title referenced in a March 2023 company blog post in which he described being asked to lead the firm's crypto initiative upon joining. He first joined Checkout.com in June 2019, initially in a business development capacity, before moving into the crypto-focused mandate.

Prior to Checkout.com, Rothman served as Business Development Manager at Payoneer from October 2017 to June 2019, based in London, and held a role at Monese from January to September 2017. Before entering fintech, he founded MaxBet in September 2011, a brokerage he ran for over five years that generated an annual average turnover of more than £2.8 million. He has described his transition into fintech as driven by an interest in optimising that business through technology. Rothman holds a Bachelor's degree in Econometrics and Economics from the University of Bristol, and completed A-Levels in Maths, Further Maths, Economics, and Physics at Cranleigh School.

Yu'Ai Seet is iGaming Vertical Lead, Account Management at Checkout.com, a position she has held since January 2025. She concurrently serves as Sr. Account Manager covering Crypto and iGaming, a role she has held since August 2022. Based in New York, her work sits at the intersection of client success and strategic account management, with a focus on the crypto, digital assets, and iGaming sectors.

Seet joined Checkout.com in January 2021 as a Customer Success Manager in Singapore, before transitioning into a Customer Success role covering Digital Assets and Currencies across Singapore and New York from January to August 2022. Prior to Checkout.com, she spent approximately two years at Flywire in Singapore, first as a Customer Success Associate from December 2017, then as a Client Success Manager from April 2019 to December 2020, where she worked with clients post-onboarding to integrate Flywire's technology into their operations. Her total professional experience spans nearly twelve years.