Sorare sets out to conquer the United States

👉 The news. Sorare launches into new sports.

‍
👉 Why it matters. The French unicorn is speeding up to open up to other markets and conquer millions of users.

‍
👉 The context. The NFT market is experiencing a slight slowdown.

‍
THE BIG WHALE: The markets are going through quite a storm. Because of Terra, they're down more than 20% and bitcoin is hovering around $30,000. Has this had an impact on your business?‍

‍
NICOLAS JULIA: Market trends have an impact on us when we raise funds. Investors are sensitive to trends, so if the markets fall, they are more cautious. But since Sorare was created, our philosophy has been to avoid having a product that is correlated to the markets. We want to abstract ourselves from the complexity of cryptos. We have no blockchain of our own, no token. We made strong choices at the start of the project to ensure that the technology would only be an asset. Our only technology is NFTs, which bring plenty of advantages: ownership, portability and lots of other features.

‍
Ether, which is at the heart of your application, has still lost more than 20%...‍

‍
The funny thing is that many members of our community actually see Sorare as a protection against falling markets.... Our players are more likely to think in euros or dollars, so falling markets have almost no effect on them. At the moment, what does matter is the seasonality of the game. With the end of the football championships, we know very well that the community is less active. That's also one of the reasons why we're diversifying.
‍

How many players do you have on Sorare today?‍

‍
We have 1.8 million people registered and 380,000 active players, including 125,000 who buy cards. That's a good figure, but we're aiming for much more, and to get there we have several levers. The first is price. We're looking at ways of lowering the price of the entry ticket. The aim is clearly to enable people to play in pay mode for less money.‍

‍

.