
Seduced by the potential of blockchain and cryptos, many luxury brands such as Louis Vuitton, Le Bristol Paris and Gucci have launched projects. While some have met with success, others have encountered more difficulties, whether technical or commercial, which shows just how far the sector still has to go.
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Raphaël Bloch
Raphaël Bloch is co-founder and CEO of The Big Whale, a news platform focused on cryptocurrencies. A former journalist at Reuters, Les Echos, and L’Express, he is a graduate of emlyon and the CFJ.
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