What to do in the face of record inflation?
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The figures came out on Monday. In October, inflation in the eurozone (19 countries) reached an annual rate of 10.7%, a record since the creation of the single currency over twenty years ago.

To understand what 10% inflation represents, take a 10-euro note.

Today, that note will buy you 10 euros worth of pastries or bus tickets (electric, of course). Except that with 10% inflation a year, your ticket will only be worth the equivalent of 9 euros in 2023. And we're only talking about 10 euros here. For 10,000 euros or 100,000 euros, the loss is much greater 😅.

In this context, many of you are wondering how to avoid, or at least limit as much as possible, the impact of inflation.

Important note: there is no miracle solution. NONE.

There are, however, investments and strategies that can potentially limit the impact of 10% inflation, while we wait for Christine Lagarde and the European Central Bank (ECB) to cool things down by continuing to raise interest rates.

We've prepared a little compilation for you, with no sponsorship or anything (as usual 😎 ).



🏘️ Property:
This is the first thing you think of, and the one that your "well-informed" uncle or cousin will obviously recommend. Property has one big advantage (at least in Europe): its price tends to rise when the crisis is over, which can partly offset inflation.

In France, property prices (for existing properties) have risen by 6.8% over the last twelve months, according to INSEE.

The problem is that in times of economic uncertainty, or even crisis 📉 , property prices tend to fall. If we add to this the increase in the cost of loans (in France alone, they have risen from an average of 1% to 2% in less than a year for a 20-year loan), which also has a downward effect on prices, property prices could fall or at least rise less quickly than expected... "We are already seeing this phenomenon in several European countries such as the UK," confirms Philippe Crevel, director of the Cercle de l'Epargne.

🥇 Metals:Gold is undoubtedly THE safe haven par excellence. Especially during crises (the subprime crisis, for example) and when there is inflation.

Historically, the yellow metal gains in value when currencies lose value because it is in limited supply (at least in theory, as it continues to be found every day) and accepted just about everywhere on the planet. Beware, however: gold has lost 18% since the start of the year, proof that even the "barbaric relic" is not immune.

🧾 Passbook savings accounts:It's always better than nothing (i.e. under your mattress), as the Livret A in France pays deposits just 2%.

🏦 Equities:I'm in, I'm out". Since the Covid crisis, equity markets, like cryptos (we talk about them below), have been on a bit of a rollercoaster ride.

In 2021, buoyed by the economic rebound, the world's main stock markets rose sharply. The Paris Bourse gained 29%, London's nearly 15%...

On the other hand, things are much more complicated in 2022 🙃. The markets have indeed fallen sharply, but this is not the case for all sectors. While 'technology' stocks such as Meta and Google have taken a beating, others in infrastructure and energy are on a roll. But for how much longer?

₿ Crypto-assets: While cryptos have risen sharply in recent years, none has established itself as a bulwark against inflation. At least in the short term.

Bitcoin, which is limited quantity (we explain it all here), is perhaps the best example of this. While inflation is at an all-time high, the biggest crypto on the planet has not followed the same trajectory. In 2022, it lost 70% of its value 🙃.

Does this mean we should forfeit? Not really. As with other assets, you need to be vigilant and understand how it works. "You need to have cryptos to diversify your portfolio," stresses Nicolas Chéron, a stock market and financial analyst.

Aside from buying bitcoin and other cryptos, it is possible to invest stablecoins - cryptos indexed to the value of traditional currencies such as the dollar or the euro - with specialist companies. In France, there are companies like Coinhouse or Feel Mining (registered with the Autorité des marchés financiers) that do this and returns can be as high as 6% annually - not guaranteed. The American exchange platform FTX offers 8% via its mobile app (offer limited to $10,000 deposits).

The more sophisticated, meanwhile, can use more sophisticated services such as Capsa Finance, a kind of new-generation hedge fund (awaiting registration with the AMF in France), whose CAPSA token reflects the fund's performance. It has returned 11% over the past 12 months. Not bad at a time when good investments are in short supply...

Beware, however: all these solutions can lead to a loss of capital. Every investment involves risk, and the greater the risk, the higher the returns.

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Grégory Raymond

Grégory Raymond is Head of Research and co-founder of The Big Whale. A specialist at the intersection of traditional finance and digital assets, he has been covering the regulatory, institutional and technological developments of the sector since 2017 for an audience of decision-makers: ,banks, asset managers and fintechs. He is also the author of Bitcoin & Cryptos: L'enjeu du siècle (Talent Éditions, 2025), a book built around interviews with key figures from the ecosystem.

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Raphaël Bloch

Raphaël Bloch is CEO and co-founder of The Big Whale, an independent market intelligence platform on digital assets serving financial market participants through editorial coverage, research, a weekly briefing, and in-person events. He co-founded The Big Whale in April 2022. At the platform, he moderates and hosts institutional events bringing together banks, asset managers, custodians, and infrastructure providers on topics including staking, on-chain yield, stablecoins, DeFi lending, and tokenisation. He has moderated panels at events hosted in partnership with Bitwise, Everstake, Gemini, Morpho, Hexarq, Coinhouse, Delubac, Franklin Templeton, and the Ethereum Foundation, held in London and Paris between late 2025 and mid-2026.

Before founding The Big Whale, Bloch worked as a reporter at Les Echos from December 2016 to March 2020, then at L'Express from March 2020 to March 2022. He also previously worked at Reuters. Since September 2022, he has held a concurrent role as Business Analyst at BFM Business. He has been active in crypto journalism since 2016. He holds degrees from emlyon and the CFJ.

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