FTX: And in the end, Binance wins
Ask AI TO SUMMARIZE ThIS ARTICLE

After several twists and turns, crypto exchange Binance will not be buying out its main rival FTX. The markets are in free fall.

Your 2 free articles this month are up

The research your peers are already leveraging

The Big Whale gives financial institutions the market intelligence, network, and platform to move with confidence in digital assets. Trusted by 150+ firms.

A sequence worthy of the best films.

Last week, Binance boss Changpeng Zhao (nicknamed "CZ"), announced in a tweet that his group - 120 million users - was not going to get its hands on FTX after all, which is none other than one of its main rivals.

What happened? How did FTX go bankrupt in the space of a few days? A look back at one of the most incredible sequences in the short history of cryptos.

What happened?

It all started last Sunday. In a tweet, "CZ" explained that his group was going to sell all its "FTT", the token issued by its American rival FTX.

FTT tokens offer their holders advantages on the FTX exchange platform.

"CZ" said it wanted to sell just over $500 million worth of FTT, which it had held since the sale of its shares in FTX. Above all, he said the sale was linked to "recent information" - from Coindesk - that the financial balance sheet of investment firm Alameda Research was largely made up of... FTT tokens.

What's the problem?

The fact that Alameda Research holds FTTs is not a problem in itself. The (big) problem is that Alameda Research is owned by Sam Bankman-Fried (nicknamed 'SBF'), who is also the boss of... FTX. In other words, the two companies owned by the same man support each other. Not very reassuring! 😅

According to Coindesk, Alameda reportedly has $3.66bn in FTX and $2.16bn listed as FTX "collateral". The remaining few billion is said to be tokens from projects backed by Sam Bankman-Fried, including Solana, Serum, Maps, Oxy and Fida.

Alameda chief executive Caroline Ellison clarified on Sunday that the figures disclosed by Coindesk represented only a "fraction" of the company's holdings, and that it had an additional $10 billion in assets.

This, however, was not enough to allay the fears of some in the markets. Quickly, the FTT token sold off in droves, dropping well below the $20 mark, a level it hasn't touched for almost two years...

Most importantly, investors began pulling their funds out of FTX.

How did Sam Bankman-Fried react?

The FTX boss insisted until Tuesday that his platform was doing "fine". "A competitor is trying to come after us with false rumours," he tweeted, adding, "FTX is fine. Assets are fine. FTX can cover all customer assets."

Sam Bankman-Fried, who did not mention the Alameda situation, concluded with a dig at Binance: "I would love it, Changpeng Zhao, if we could work together for the ecosystem."

What triggered the buyout?

SBF's words did nothing. Within two days, tens of thousands of FTX customers had withdrawn their funds from the platform.

According to a message posted by the young boss on the company's Telegram account, the company recorded around $6 billion in net withdrawals in the space of 72 hours! FTX was soon overwhelmed and had no choice but to stop withdrawals. On Tuesday, customers could no longer retrieve their funds by midday.

At the end of the day, CZ and SBF simultaneously announced an agreement to allow FTX to resume operations and manage the liquidity problems 💸.

But yesterday, CZ therefore announced that it would not be buying the company, which would doom FTX... and potentially all its users. In a letter sent to investors, which included a number of giants such as Sequoia and SoftBank, SBF explained that it was "sorry" and would do everything it could to limit the losses.

This turnaround is quite incredible. At the beginning of October, in an interview with The Big Whale (available here in Premium access), SBF had explained that FTX was in great shape and was even planning to make "major acquisitions", particularly in Europe.

What could have caused this "battle"?

Interviewed earlier this week, "CZ" explained that it had taken the decision to sell all its FTT tokens solely to best manage market "risks", a few months after the collapse of the Terra Luna project. In the spring, the collapse of Luna had caused major upheaval and brought down several players in the sector such as Celsius.

But the explanation surely lies elsewhere. For some weeks now, tensions between the American and the Chinese-Canadian have been rising steadily over regulation.

Had SBF become too troublesome for CZ? It's hard to say. In any case, it marks a turning point in the sector.

Format
Analysis
Grégory Raymond

Grégory Raymond is Head of Research and co-founder of The Big Whale. A specialist at the intersection of traditional finance and digital assets, he has been covering the regulatory, institutional and technological developments of the sector since 2017 for an audience of decision-makers: ,banks, asset managers and fintechs. He is also the author of Bitcoin & Cryptos: L'enjeu du siècle (Talent Éditions, 2025), a book built around interviews with key figures from the ecosystem.

See all articles ↗
Raphaël Bloch

Raphaël Bloch is CEO and co-founder of The Big Whale, an independent market intelligence platform on digital assets serving financial market participants through editorial coverage, research, a weekly briefing, and in-person events. He co-founded The Big Whale in April 2022. At the platform, he moderates and hosts institutional events bringing together banks, asset managers, custodians, and infrastructure providers on topics including staking, on-chain yield, stablecoins, DeFi lending, and tokenisation. He has moderated panels at events hosted in partnership with Bitwise, Everstake, Gemini, Morpho, Hexarq, Coinhouse, Delubac, Franklin Templeton, and the Ethereum Foundation, held in London and Paris between late 2025 and mid-2026.

Before founding The Big Whale, Bloch worked as a reporter at Les Echos from December 2016 to March 2020, then at L'Express from March 2020 to March 2022. He also previously worked at Reuters. Since September 2022, he has held a concurrent role as Business Analyst at BFM Business. He has been active in crypto journalism since 2016. He holds degrees from emlyon and the CFJ.

See all articles ↗
Subscribe to The Drop
The leading weekly briefing on digital assets for financial institutions: independent analysis, reports, benchmarks and exclusive events, delivered to your inbox.
Read by 30,000 professionals
November 12–13, 2026

The Geneva Summit

The Corporate Gateway: where the future of onchain finance is decided. 300 handpicked decision-makers. One shared mandate.
300
Decision-makers
2 days
Intensive program