Sonar offers an alternative to traditional launchpads by giving founders the freedom to organise their own token sales. But this autonomy comes with increased risks for investors.
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Florent Vallon is an Analyst at The Big Whale, a Paris-based crypto and web3 media founded in 2022, where he has held the role since February 2025. His published work at The Big Whale covers DeFi protocols and on-chain finance, including analyses of Uniswap v4, Aave, Lido, EtherFi, restaking, DEX vaults, real-world assets, and tokenised indices. He also covers broader crypto market topics such as Solana, memecoins, Cardano, and decentralised AI platforms.
Alongside his role at The Big Whale, Vallon is a partner at White Loop Capital, a Paris-based private investment firm specialised in crypto-assets, a position he has held since October 2021. He is also co-founder of SCALIVM, a business consulting firm he launched in January 2020. Prior to these roles, he spent nearly a decade in commercial and entrepreneurial functions across e-commerce, crypto, and SaaS. He is based in the Greater Paris region, holds a degree from Boston University, and a Binance certification.
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