Constantin Garreau (Stables): "It's good for PMU to take risks".
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Since 2022, the PMU group's director of innovation has been piloting the Stables game, which features digital horses.
What does Stables offer?
We enable you to acquire the digital twin of a horse that exists in the real world and give the purchaser the experience of a real horse owner (access to backstage areas, stables, etc.). We have also developed a fictional game mode to fuel user engagement, by offering virtual races.
How do things stand after six months?
We have around 2,000 horse NFT owners (there are 6,666 in all) and 80% of them are actually playing. This level of engagement is significant and underlines that our community is mainly made up of gamblers and not speculators.
How is the PMU group benefiting from Stables?
I think there has been a real image impact. We were probably the least expected on Web3, but we managed to do something good. In my opinion, PMU will be remembered as the first player to launch among traditional gaming operators. This experience puts us in the position of managing a community directly, which was not PMU's usual practice. I think it's useful for the group to take this kind of risk.
Has PMU already learnt anything from Stables?
Yes, particularly in the context of the influence and affinity communication system devised when the game was launched. This proved to be very powerful. Many gamers tell us that they discovered the project on social networks and in the crypto media.
What is your opinion of Web3 gaming in general?
The subject is still a bit complicated because Web3 itself is complicated. Handling NFTs is not yet within everyone's reach, but there has never been so much demand to hold digital assets, and one of the keys to this market is the community. Those who have failed to capitalise on this have struggled in recent months.
The decline in the NFT market has contracted business, but is this the only reason?
One thing is certain, we need to reach out to users from other universes. This means rethinking the product, and in particular accessibility for people who are not used to Web3 tools. I think there's also a psychological effect linked to the vocabulary: today, NFTs no longer make people dream, there's a sort of weariness about the subject. Finally, I can also see a problem with the offer. There has been little innovation in recent months, it's much quieter.
Is this lack of innovation a problem?
Not at all! It's when there's no noise that things get built. Collectively, we're in the process of putting together all the conditions to ensure that interest returns on a larger scale before long.
What exactly does owning a digital horse bring?
Ownership of the digital twin of a horse that exists in real life allows you to enjoy experiences as if you were the real owner of the horse, particularly with the privileged access via PMU. Secondly, the community aspect means you can take part in the project's roadmap, give feedback and be identified by other members. We are now working on a token that will enable value to be created and monetised within the game. Players will be able to take a number of actions, add value to their involvement and obtain rewards. This will enable the value generated by the game to be shared with the community.
What do you envisage for this token?
The aim is to comply with the future framework for games with monetisable digital objects (Jonum). We plan to distribute this token only within our platform, ensuring that it is easy to exchange between players. Our philosophy is that it should be used to buy assets that have value, such as our digital horses.
What do you have planned to improve the experience?
We're thinking about the best strategies for marketing other horses to add more value to the game. One option could be the creation of an e-commerce platform dedicated to digital assets. It is essential for us to continually enrich the gaming experience to make it more competitive and community-focused. In addition, we are exploring collaborations with different brands to broaden our reach.
Account abstraction, which makes it easier to manage a digital portfolio, is seen as one of the keys to mainstream adoption, do you agree?
It's a game changer and certainly one of the elements that will unlock adoption. But that's not all: clarifying the regulatory framework so that people know what they can do is also very important. This will tend to reassure people and offer a degree of respectability to this fledgling sector. We can criticise the fact that we have to verify the age of our users, but this should encourage institutionalisation provided it is done well (in particular by using cryptographic standards of proof with zero disclosure of knowledge).
What do you think of the future Jonum regulatory framework?
I find that the framework as it stands is favourable to innovation and respects the principle of experimentation. It also addresses certain issues, such as the protection of minors, on which the sector still needs to mature. Many people didn't want it, but I think everyone needs to accept this kind of change. If we want to become mainstream in our business, we also have to become mainstream in our uses.